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CRO

Conversion optimisation based on data, not guesswork

Analysis, UX and development in one team

More visitors cost money. Getting more of the visitors you already have to buy is often cheaper. We find where shoppers get stuck, fix it and measure whether the change worked. We combine UX with development, so improvements actually get built, on Magento, Adobe Commerce, Shopify, Medusa.js, Norce and Crystallize.

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Data-driven decisions, one test at a time

Analysis, hypothesis, test and result in a continuous loop. Each round produces learning that feeds the next improvement.

DROP-OFF

Where stores most often lose customers

01
Search and navigation
Shoppers can't find the product, or search returns nothing.
02
Product pages
Unclear size, stock, delivery time or price.
03
Checkout
Too many steps, forced login, the wrong payment methods for the market or hidden shipping costs.
04
Performance
Slow pages, especially on mobile.
05
Trust
Unclear returns, delivery and customer service terms.

PROCESS

How we work

01
Analysis
Analytics, funnels, search logs and checkout flow, by device and channel.
02
Review
Usability, accessibility and performance, with user testing when needed.
03
Prioritisation
Each improvement scored on expected impact and effort. You get a short list.
04
Build
Our developers make the changes, tested before production.
05

MEASUREMENT

Measurement you can trust

01
Correct tracking first
Purchases, checkout steps and searches must be tracked before we optimise.
02
Consent done right
Consent management must follow the rules.
03
A/B tests with enough traffic
Otherwise we compare periods and report the uncertainty openly.

SEARCH AND AI

Better product search

01
Platform search
Improved with synonyms, ranking and zero-result analysis.
02
External search service
Connected when platform search isn't enough.
03
Custora AI
Our own product that answers product questions and searches based on your catalogue.

FAQ

Frequently asked questions

How quickly will we see results?
Simple checkout or search bugs can have an immediate effect. Bigger changes need to be measured over longer periods to be reliable.
Do we need a new platform to increase conversion?
Rarely. Most improvements can be made on your current platform.

Send a message

24h: Response time
30 min: Intro call
3: Nordic offices

Measurement

Before and after, or A/B tests when traffic is high enough.

06

Repeat

Conversion optimisation is ongoing work.

Do you run A/B tests?

Yes, when traffic is high enough for reliable results. Otherwise we use other methods.

What do you need from us?

Access to analytics, the platform admin and someone who knows your customers, such as customer service.

Can you work alongside our current agency?

Yes. We can deliver analysis and priorities for your team to build, or build them ourselves.

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Commerce, applications, and integrations - built together.

We design, build, and run commerce platforms, custom applications, and integrations for online businesses across the Nordics. Senior people stay close to the work, from first decision to long-term support.

Platforms we work with

and more…

Offices

Conversion optimisation based on data, not guesswork

Data-driven decisions, one test at a time

Where stores most often lose customers

Search and navigation

Product pages

Checkout

Performance

Trust

How we work

Analysis

Review

Prioritisation

Build

Measurement you can trust

Correct tracking first

Consent done right

A/B tests with enough traffic

Better product search

Platform search

External search service

Custora AI

Frequently asked questions

Measurement

Repeat

Commerce, applications, and integrations - built together.

Products

Resources

Technology