We design, build, and run commerce platforms, custom applications, and integrations for online businesses across the Nordics. Senior people stay close to the work, from first decision to long-term support.
Headless means your storefront is decoupled from the commerce platform. The website, app or checkout fetches products, prices and orders through an API. That gives freedom in design, performance and channels, but also more parts to build and maintain. We'll tell you when a traditional setup fits better.
Web, app, POS and marketplaces read from the same commerce engine through an API. PIM, CMS, search and ERP connect on the other side and can be replaced without changing platform.
Design isn't limited by a theme.
Web, app, in-store screens or marketplaces.
Modern frameworks can deliver fast pages when built well.
CMS, search, PIM and payments can change without a new platform.
Features a theme gives you often have to be built from scratch.
More systems, integrations and deployments.
A team, in-house or external, that knows the whole chain.
Fast themes such as Hyvä for Magento give much of the gain with less risk.
Open source TypeScript, when you want to own commerce logic in code.
Nordic platform for complex pricing and many channels.
API-first, focused on product information and content.
Low operational overhead with a custom frontend.
Do you need headless, or is a traditional setup enough?
Platform, frontend (often Next.js), CMS and integrations, and which system owns which data.
With performance and SEO from the first sprint: metadata, canonical, hreflang and server-side rendering.
With redirects and monitoring.
It can be, but only if the frontend is built and hosted properly. A well-built theme can be just as fast.
No, if pages are rendered on the server and metadata, canonical and hreflang are handled correctly. That needs planning from the start.
When you have Magento and want to decouple the frontend via GraphQL.
For the whole chain after launch.
Headless decouples the frontend. Composable goes further and assembles the whole solution from replaceable services.
Often, yes. You can start with part of the site, such as content pages, and move the rest later.
There's no general answer. It depends on your business model, team and integrations.
