Boatparts sells aftermarket and replacement parts for boats across the Nordics. The catalog is deep, fitment-driven, and unforgiving: a customer looking for a fuel pump needs exactly the right one for a specific engine, year, and model. The previous storefront was not ranking, the catalog data was inconsistent, and conversion was leaving money on the table.

Replatformed to Magento with structured product data, fitment guides, and a search experience tuned for the long tail. Cleaned and normalised the catalog so attributes map cleanly across suppliers.

Wired in Custora for automated repricing so prices react to supplier and competitor moves without the team manually adjusting daily. Established a continuous optimisation loop on the storefront and checkout.

Sales volume increased 126% over the engagement, on more sustainable margins thanks to automated repricing. The catalog is now navigable for customers, search resolves to the right SKU, and the operations team spends less time on manual price updates.