Norsegear sells professional kit to soldiers, police, hunters, and outdoor pros. These are customers who care less about marketing fluff than about whether the right item arrives correctly. The store needed to keep pace with a growing catalog, B2B-grade pricing rules, and Norwegian carrier integrations, while staying fast on rural connections.

Took over the storefront and set up a monthly cadence: PDP iterations, checkout improvements, performance budgets, conversion experiments. Behavioural flows through Klaviyo, carrier integrations through nShift, custom B2B pricing rules baked in.

We sit close to the operations side, so changes ship without breaking inventory, invoicing, or the post-purchase experience. No surprises, no handoffs to people who do not know the store.